Designing a BRAND about to CONNECT a $7bn market

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PROJECT: EquipmentLoop brand   |   CLIENT: Loop Systems   |   YEAR: 2017

 
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We are partners in EquipmentLoop — a tech company that digitizes the $70bn construction equipment rental market by connecting users with providers via a fully integrated mobile app.

EquipmentLoop is accelerating and leading the transformation focusing on creating a best-in-class experience adapted to the modern user, maximizing profitability as well as minimizing environmental footprint.

We've helped conceive the EquipmentLoop brand from scratch, including naming, brand strategy and brand identity. 

 

SERVICES: Business & brand strategy, Brand Identity,

 
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