Project: ELISE | Client: RFSU | Year: 2017—ongoing | Website: Link
Services: Business Design, Product Development, Brand Development, Communication
As a starting point, our initial research left us with two major findings within the RFSU brand:
The first was Elise Ottesen-Jensen, who founded RFSU in 1933. A powerful and truly inspiring person who not only made sexuality & identity part of the everyday conversation — but also laid the foundation for the International Planned Parenthood Federation.
The second was Blommor och Bin, a fashion brand conceived and run by RFSU between 1968-1984. With over 30 physical stores around Sweden, Blommor och Bin became a trendsetter as well as meeting point for youth to meet and learn about sexuality, identity the art of safe sex.