From boardroom to
Colette in four months.

Project: ELISE   |   Client: RFSU   |   Year: 2017—ongoing   |   Website: Link
Services: Business Design, Product Development, Brand Development, Communication


In early 2017, RFSU gave us the challenge to create a new brand and product line to support their work for Body Rights around the world. 


As a starting point, our initial research left us with two major findings within the RFSU brand:

The first was Elise Ottesen-Jensen, who founded RFSU in 1933. A powerful and truly inspiring person who not only made sexuality & identity part of the everyday conversation — but also laid the foundation for the International Planned Parenthood Federation.

The second was Blommor och Bin, a fashion brand conceived and run by RFSU between 1968-1984. With over 30 physical stores around Sweden, Blommor och Bin became a trendsetter as well as meeting point for youth to meet and learn about sexuality, identity the art of safe sex.


So we set out to create a political fashion brand that help people to stand up for body rights.

 Zara Larsson wearing ELISE

Zara Larsson wearing ELISE